Graphic AtX. We make pretty websites. Austin, Texas

There is more to our name that you may think…

There’s usually a story behind every name. A meaning either literal or implied that serves as ones identity. When choosing a name for our business we wanted something that was symbolic, bold and strong. Something that would be easy to remember while also not being too commonplace. There were tons of options that we threw around but nothing quite fit, nothing seemed to roll of our tongue with certainty and pride. Our brainstorming process was intense. It was, “What about _____, or how about _____… Hmmm, No. How does ____ sound?” Our 3 x 4 dry erase board was full of options but none of them seemed to call out our name. That is until we decided on Graphic(At•X)…

Need a hit? (a Google hit)

One of the options was Graphic Addicts. We liked it but we weren’t necessarily in love with it because the connotation of the word “addict.” It is definitely more that true that if we had to claim addiction to anything it would be graphic design and the visual arts but we didn’t necessarily want our name to pop-up in the Google search results for substance abuse or rehab. (Yikes! Could you imagine?)

Identity

We also wanted to pay homage to our location because being native to Texas is a trait that we embrace and being located in Austin is really refreshing to us. Austin is a beautiful culturally aware city full of heritage, history and pride and we wanted to tap into that strength when naming ourselves without being so literal as to call ourselves Austin Texas Graphic & Web Design. (b-o-r-i-n-g!)

All-Purpose

We choose Graphic(At•X) because it was multifaceted and gave us the symbolism that we desired. When pronounced, alludes to Graphic Addicts minus the negativity whilst also paying homage to our home in Austin, Texas (a.k.a. ATX). Being typographically inclined we also incorporated the (parenthesis) and the • sign in an attempt to mimic pronunciation guides. Furthermore, when written without the pronunciation guides, GraphicaTx, it seems to marry the Spanish word for graphic (graphica) affirming both our Hispanic ethnicity and our line of work, to the initials of our beloved state of Texas (TX).

We are Graphic(At•X)

We believe the amount of meaning, energy and symbolism one puts into something is equal to his/her efforts and therefore a vital component to ones success. Our name summarizes our identity in a single four-syllable word and we’re proud to place ourselves on the market with a name that so succinctly summarizes who we are.

We are Graphic(At•X) and you can follow us on Twitter at @GraphicAtX and join our Facebook cult.