Dressed to Impress?
What is the cost of a first impression?
Nowadays first impressions can either make or break a business. Recession is upon us and this economic slowdown has consumers clutching to their credit cards and cash flow with more tenacity. The value of the American dollar is diminishing with every government bailout and for some it truly seems as if there may be no end in sight to these difficult times. Impulse buys have become a thing of the past. Shopping for non-necessities is now for “recreation only” and for the most part those too busy struggling to make ends-meet have no time for recreation.
The era of Consumer Consciousness is upon us
Just about everyone with some solid common sense would rather invest their money instead of burn it. And where do consumers turn when trying to decide on where their hard-earned-dollars are spent? Thats right, more and more people are turning to the Internet. People are no longer just getting online to check their e-mail. Nowadays most consumers are logging on to doing some serious market research. In fact, according to a recent study by the US Census Bureau, the second most popular Internet use (after e-mail) was gathering information on products & services. Consumer inquiries are no longer as simple as calculations and mere cost-comparisons. As consumers become more concerned about how, when and where they spend their money so to do they become more concerned about “with whom” their money is being spent.
The marketplace is extremely competitive and unforgiving
If your business is not highly visible, accessible and differentiated disappointment and frustration will most likely clutter your road to success. It is an indisputable reality that uncertain consumers need the reassurance of known brands. A strong and solid market identity is invaluable as the battle for customers intensifies day by day. Choosing the right identity from the onset is the fastest way to ensure market success. Starting from a strong brand foundation, streamlines your business, confirms your credibility, connects your target prospects emotionally, motivates consumer and solidifies client loyalty.
Well..what is the cost of a first impression?
For businesses of any size first impressions can either make or break your bank account by either sealing or stealing the deal. This very second, someone somewhere on the web is looking for the products and services you offer. Will they be able to find you? And when they do find you will they like what they see? A website is like a billboard on the information superhighway. It’s visible to anyone who comes by and it’s promoting yourself, your business and your services to the entire planet and to over 73% of the American population 24 hours a day. Plus, a well designed website can be far more than a billboard, it can be like having a full-time sales force, getting clients and generating work for your business day after day.
Are you generating the client-base that you desire or are the clients’ first impression of your organization turning them away?
